Parent coaching with real results.

Turn daily parenting stress into clarity and confidence with personalized solutions developed with your dedicated parent coach.

Parenting strategies, tailored to your family.

Work with a licensed coach to discover your strengths, develop practical strategies, and tackle issues like behavior, communication, and stress (because what parent doesn’t need that?)

Support for anything you need.
Real support that leads to real change.

babies

Older Kids

teens

Feel seen, supported, and empowered.

“Every single person I've interacted with at Poppins whether through text or 1:1 meetings has been so reassuring and encouraging during times of distress and frustration. I really love that no matter how I communicated with their team they send me a summary of the game plan and they follow up. I walk away feeling so empowered and more knowledgeable about what's going on rather than helpless and in survival mode. I really wish this existed when I had my first child but I'm really glad it exists now."

Parent to a 6 month old and 2 year old

What a parent coach can do.

Help you to identify what’s holding you or your family back.

Build clear, actionable plans uniquely designed to fit your life.

Be your constant support as you build healthier patterns, face resistance, and troubleshoot setbacks.

Help you drive lasting change through consistency, accountability, and adjustment.

Meet your parent coaches.

cOACHING ADVISOR
Dr. Chloe Massey

Dr. Massey brings together education expertise and real-world parenting experience. She holds a Doctorate in Education from George Washington University, along with dual master's degrees from NYU in Early Childhood Education and Early Childhood Special Education. As an adjunct professor at NYU in both the Teaching and Learning and Applied Psychology departments, she balances academic work with active research.

Raelee Peirce
PARENT COACH

Raelee Peirce brings nearly three decades of experience helping parents shift from child-centered to values-driven parenting. Her approach focuses on building connection through practical strategies that create genuine harmony at home. Raelee is a graduate of the University of North Carolina at Chapel Hill with a BA and a Certified PCI Parent Coach from Seattle Pacific University.

Amy Morrison
PARENT COACH

Amy’s deep insight and decades of experience working with children shine through in her coaching work. She holds a Master’s degree in child development, a foundation that allows her to help clients set boundaries, shift expectations, and see through certain behaviors. Before becoming a parent coach, she was a child life specialist, a Head Start administrator, and an educator. Amy is an internationally certified parent coach who works with parents of toddlers through teens, in families of every shape, including LGBTQIA+ families, families created through adoption, foster care, and surrogacy, and families navigating neurodivergence.

Why Poppins is different from an internet search.

Simple - Poppins connects you with real, live pediatric and parenting experts, not an AI chatbot. You're not just another user submitting a question — you're the family we help care for.

That's how we deliver a higher quality experience. Because we know you, and you know us.

Want a better care experience for your family?

Real-time access to pediatric experts — personalized, unrushed care that knows your family. No appointments necessary.

Medical, behavior & sleep help—in one coordinated experience.

On-demand virtual care—we diagnose, treat, and prescribe.*

Dedicated parent coaching tailored to your family and values.

Secure text based platform—send photos and videos.  

How it works

Your coach will get to know your wins, your fails, and your 
'what just happened?!' moments, so they can help you grow.

one

Meet your coach

Schedule a live 1x1 session with your dedicated coach where you'll discuss your goals and the ins & outs of your family life.

two

Craft a plan together

Get evidence-based strategies you can use so your household can start to experience what 'calmer' feels like.

three

Tell us how it’s going

Get ongoing text-based support between monthly sessions so you can adjust, vent, and tackle new problems in real-time.

parent coaching — $99/month

A dedicated parent coach who gets to know your family and helps you find practical solutions to parenting challenges.
1:1 monthly coaching with your dedicated parent coach
Personalized strategies and action plans for your family
Unlimited text support for guidance when you need it

Get started

Helpful resources

Parent Coaching

Build Parenting Habits That Stick: 4 Proven Strategies

Read more
Parent Coaching

Parent-Kid Communication: Leveling Up Your You Conversations And Relationships With Your Kids

Read more
Parent Coaching

Parenting Duties: Determining Who Does What Without Losing Your Mind (Or Your Marriage)

Read more
Answers for all questions — big and small
Why is my son having so many tantrums all of a sudden?
How do I get my daughter to listen without yelling?
What do I do when my child won’t go to bed at night?
How can I set boundaries with my son without power struggles?
Why does my child always melt down during transitions?
How do I create a daily routine my child will actually follow?
What should I do when my daughter is aggressive or hits?
How do I help my child regulate big emotions?
How can co-parents get on the same page about discipline?

Frequently asked questions

How does parent coaching work at Poppins?

Coaching is built around your family, not a template. You'll start with an onboarding session where your dedicated coach gets to know your situation and your dynamics. We encourage co-parents to join.

From there you'll get a personalized action plan, plus regular follow-ups by message to make sure it's actually working and adjust when it isn't. You can add sessions whenever you need them.

Everything is one-on-one. No group sessions.

What training and credentials do Poppins’ parent coaches have?

Our coaching team brings extensive professional experience to help parents shift from simply managing behaviors to creating lasting, values-driven family dynamics. Our coaches have backgrounds that include certified parent coaching credentials, formal education in child development, and specialized training in attachment theory and emotional regulation.

What truly sets our coaches apart is their ability to translate evidence-based approaches into practical, everyday strategies that work in real homes. They combine professional expertise with personal understanding, offering guidance that's both compassionate and effective. Our coaches are skilled at helping parents establish respectful relationships where every family member can thrive.

What ages and parenting stages does parent coaching support?

Poppins supports families with kids from cradle to college:

  • Baby & Toddler Years: Sleep training, managing tantrums, developmental milestones
  • Preschool Years: Potty training, separation anxiety, establishing routines
  • Elementary School: Homework strategies, friendship dynamics, building independence
  • Middle School: Navigating independence, handling peer pressure, healthy friendships
  • High School: College preparation, dating discussions, managing academic pressure

We also address core parenting challenges like co-parenting strategies, household management, discipline approaches, and setting meaningful family goals.

What parenting challenges can a parent coach help with?

Life throws a lot at parents. Our coaches can help with everything from daily routines and behavioral issues to communication breakdowns and major transitions. We're also closely integrated with the medical team, so if we notice something that might benefit from medical support, we can make that connection seamlessly for you. We're about addressing the whole picture of your family's wellbeing.

How accessible is the coaching?

We’ve designed our coaching to fit into your actual life—not the other way around. We start with a video chat to build that personal connection, and then shift to mostly text support. Parents are busy, so we meet you where you are, providing on-the-go support that works with your schedule, not against it.

Can parent coaching help with tantrums and meltdowns?

Absolutely. Our parent coaches specialize in helping families navigate tantrums, meltdowns, hitting, biting, and big feelings that seem to come out of nowhere. We'll help you identify your child's specific triggers, give you evidence-based strategies, and build a personalized plan so you can respond with confidence instead of just white-knuckling it through the grocery store.

How do I set boundaries with my child without yelling?

A parent coach helps you set clear, consistent boundaries using connection-based strategies that reduce power struggles and build cooperation, without yelling or guilt.

Can parent coaching help reduce daily stress and overwhelm?

Absolutely. Coaching focuses on simplifying routines, improving communication, and reducing decision fatigue so daily life feels more manageable.

Is parent coaching like therapy?

Parent coaching is not therapy. It's practical, action-oriented support focused on parenting strategies, routines, and behavior, with clear next steps you can apply right away.

How quickly will I see changes with parent coaching?

Many parents notice small improvements within days. Sustainable change builds over time with consistent support, follow-up, and adjustments tailored to your family.

What are your hours?

Instant advice: any time. Ask us something at 3am and you'll get a real answer based on our protocols, guidelines, and evidence-based research.

Medical care: 7am–10pm ET / 4am–7pm PT, every day of the year. No appointment, no office hours, no "call back Monday."

Parent coaching: Monday through Friday, business hours. Your coach replies the same business day, or the next business day if you message overnight or on a weekend. Sleep coaching runs 7am–9pm ET including weekends. See Sleep Coaching below.

How do I cancel?

You can cancel anytime. Manage your subscription in your account settings, or email hello@heypoppins.com and we'll take care of it.

You'll always have access to the Poppins experience, though. Even after canceling, come back anytime, start a conversation, and we'll route you to the right place. This might be goodbye today, but we're here tomorrow.

How accessible is the coaching?

We built coaching around your actual life, not the other way around. You'll start with a video session to build the relationship, then move to mostly messaging, in the app or on the web, whenever you have a minute.

Parents are busy. We meet you where you are.

How do I get matched with a parent coach?

We match you with a certified parent coach based on what your family is working through, whether that's returning to work, behavior at home, bedtime battles, sibling conflict, or getting co-parents on the same page. All of our coaches are certified professionals with years of experience.

Take charge of parenthood.
Poppins parent coaches are here to help.