Better sleep starts tonight

Expert pediatric sleep support—guided by specialists who help your baby build independent sleep skills with a custom plan that actually works for your family.

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Your little one can sleep better. And so can you.

Work with a licensed coach to discover your strengths, develop practical strategies, and tackle issues like behavior, communication, and stress (because what parent doesn’t need that?).

Support for anything you need
Sleep training
Nap schedules
Bedtime routines
Safe sleep
Toddler bed transitions
Night wakings
Bedtime battles

Expert sleep support designed with your family in mind.

Newborns

0-3 MONTHS
  • Understanding newborn sleep
  • Navigating day-night confusion
  • Building independent sleep skills
  • Tools that work with baby’s biology
  • Creating flexible schedules

Baby & Toddler

4-24 MONTHS
  • Custom sleep training plans
  • Responding to night wakings
  • Age-appropriate nap schedules
  • Navigating bedtime battles
  • Transitioning from bassinet to crib

Preschooler & Up

3 YEARS & OLDER
  • Custom sleep training plans
  • Wind-down routines
  • Navigating bedtime battles
  • Teaching your child to stay in bed
  • Transitioning to a toddler bed

Why choose Poppins

A compassionate, family-first approach that honors your values and real-life rhythms.

Integrated medical & parent-coaching teams help us tailor plans with your whole child in mind.

Expert guidance at an affordable price—so high-quality support is accessible when you need it most.

Meet your sleep coach

Hi, I'm Jenn!

Jenn Schoen

PEDIATRIC SLEEP CONSULTANT
I’m a certified pediatric sleep consultant and working mom to a busy 10-month-old. I help families navigate night wakings, regressions, and bedtime struggles.

My approach is warm, collaborative, and grounded in your family’s values. I don’t believe in one-size-fits-all or rigid sleep training methods. Instead, I take the time to understand your child’s age, temperament, and uniqueneeds so we can create a planthat feels doable, supportive, and tailored to your family.

Why Poppins is different from an internet search

“Our baby has made a complete 180 in just the last few days...It’s like a whole different baby. I can’t thank you enough for being so responsive and available—you truly are the MVP of my last month of insanity.”

- Parent of 8 month old

Access expert sleep support in minutes, all from your phone

Dedicated support from a certified pediatric sleep consultant (not a chatbot)

Live texting chats and video sessions with your sleep coach to support you with all your sleep challenges

Personalized sleep plan and gentle check-ins to 
turn bedtime struggles into rested nights

Guidance from expert parent coaches so you stay connected with your baby during sleep training

Don't wait!

How it works

Your sleep coach learns your routines, challenges, and “what just happened?!” moments to build a plan that fits your family.

one

Meet your coach

Book a free call to find out if our sleep support is right your family.

two

Craft a plan together

Create a customized sleep plan side-by-side with your coach.

three

Tell us how it’s going

We’ll check in, adjust the plan, and support you every step of the way.

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Affordable plan options

30-minute mini session

Discuss sleep schedules, routines, best practices, safe sleep habits, tips & tricks

$50 / session

Core sleep support plan

Custom sleep plan, support M-F 9AM-5PM et, plus 3 free months of parent coaching

$349 / plan

Extended sleep support plan

Custom sleep plan, 7 days/wk support 7AM-9PM et, plus 3 free months of parent coaching

$499 / plan

Helpful resources

Sleep Coaching

Is Sleep Training Safe? What the Research Really Says

Read more
Sleep Coaching

A Parent’s Guide to Baby Wake Windows By Age

Read more
Sleep Coaching

Sleep Training Overview: A Parent’s Guide to Better Rest

Read more

Frequently asked questions

How is sleep coaching at Poppins structured? Is it personalized?

How Poppins Sleep Coaching Services Work

Poppins offers flexible, evidence-based sleep coaching options designed to help babies and toddlers build healthy, independent sleep skills. Every family begins with a free consultation call, and from there can choose the level of support that best fits their needs.

Step 1: Start With a Free 1:1 Consultation

All families begin with a free sleep coaching consultation with one of our certified pediatric sleep coaches. During this call, you can:

  • Share your child’s sleep challenges
  • Learn how our process works
  • Explore sleep training methods
  • Determine whether our services are the right fit for your family

Step 2: Choose the Support Option That Fits Your Needs

After the free consultation, you can select from three sleep coaching options:

1. Thirty-Minute 1:1 Sleep Consult (Quick Tips / DIY Option)

Ideal for families who don’t need a full sleep plan but want expert guidance, targeted strategies, or troubleshooting help with specific issues such as early morning wakings, short naps, split nights, nap transitions, or bedtime struggles. Great for parents who prefer a DIY approach or are searching for quick baby sleep training tips or fast toddler sleep advice.

2. Core Sleep Training Plan (Business-Hours Support)

Includes:

  • A deeply personalized sleep plan tailored to your child
  • On-demand text, video, or phone support Monday–Friday, 9am–5pm ET
  • Daily guidance and troubleshooting from your coach

This option is best for families who feel comfortable implementing the plan with daytime support.

3. Extended Hours Sleep Training Plan (After-Hours + Weekend Support)

Includes everything in the Core Plan plus:

  • Early morning, evening and weekend access to your sleep coach (7am-9pm ET)
  • Real-time text or phone support during the sleep training process

This option is best for families who prefer real-time guidance during sleep training.

Step 3: Complete a Detailed Intake Questionnaire

If you select the Core or Extended Plan, you’ll complete an in-depth questionnaire about your child’s routines, developmental stage, sleep environment, feeding, and sleep goals. This gives your coach everything needed to design a custom sleep plan.

Step 4: Strategy Call With Your Sleep Coach

Your coach reviews your questionnaire and schedules a follow-up call to clarify details, align on goals, and collaborate on the best approach for your baby or toddler’s temperament.

Step 5: Receive and Review Your Personalized Sleep Plan

Your coach creates a step-by-step, highly personalized plan that includes:

  • Bedtime routines
  • Nap schedules
  • Age-appropriate wake windows
  • Sleep training method guidance
  • Troubleshooting strategies

You’ll have time to review the plan, make adjustments, and ask questions before starting.

Step 6: Pick Your Start Date

Once the plan is finalized, you’ll choose the date you want to begin. Your coach will help you feel fully prepared and confident.

Step 7: Receive Ongoing Support Throughout the Process

Depending on your plan level, your coach will provide business-hours support or extended-hours support as you implement the sleep plan. This includes daily check-ins, adjustments, and same-day guidance.

Will my child be a horrible sleeper if I don’t sleep train?

No — your child won’t be a horrible sleeper if you don’t sleep train. Many babies naturally improve sleep as their baby sleep development matures. Sleep training isn’t necessary for every family. It’s simply one tool that can help babies learn independent sleep skills when nights or naps are especially challenging. What happens if you don’t sleep train varies by child—some sleep well on their own, while others benefit from more structure. The key is choosing what aligns with your family’s needs, values, and your child’s temperament.

I feel pressured to sleep train. Am I doomed if I wait too long?

Not at all—you’re not doomed if you wait. Many families feel pressure to sleep train, but there’s no “expiration date.” You can sleep train an older baby or toddler, and plenty of children learn independent sleep skills later with great success. It’s never too late to make gentle changes, and you should only begin when it feels right for your family.

When is it okay to start sleep training my baby?

Most experts agree you can start sleep training around 4–6 months, when your baby’s sleep cycles mature and they’re developmentally ready. Before this age, newborns don’t yet have the hormonal rhythms or neurological readiness for structured methods. Every child is different, so look for readiness cues—like longer stretches of night sleep and more predictable naps—to know when your baby is ready for sleep training. If you’re unsure what age you can sleep train, a personalized assessment can help guide next steps.

If I sleep train, will I be leaving my baby alone to “cry it out”?

No—sleep training doesn’t automatically mean “cry it out.” Sleep training exists on a spectrum, ranging from gentle sleep training methods with lots of support and parent involvement to firmer methods that offer more space for independent settling. Selecting a sleep training approach is highly personalized and depends on your goals, values, your child’s age and stage of development, and their unique temperament. Sleep training without “cry it out” is absolutely possible, and your plan can be tailored to what feels right for your family.

How long will sleep training take?

The exact sleep training timeline depends on your child’s age, temperament, and the method you choose. In general, gentle sleep training methods can take up to two weeks to see consistent results, while families that use firmer methods often see results within one week. Whatever method you choose, the key is consistency—babies typically respond quickly when the plan is clear and developmentally appropriate. If you’re wondering how long sleep training takes, your coach can help set realistic expectations based on your child’s needs and the method selected.

What if my baby is teething or gets sick during sleep training?

If your baby is teething or gets sick during sleep training, we recommend pausing. Short-term discomfort can temporarily disrupt sleep, and your baby may need extra comfort. Most families take a break, offer supportive care, and then resume the plan once their baby is feeling better. Sleep training during teething or illness isn’t ideal, but you can restart gently—and babies typically pick up right where they left off.

Take back your nights with Poppins sleep support

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