Poppins: The Parenting Support You Actually Need (Not Just Another App Telling You to Breathe)

Let's cut to the chase. Parents deserve better. Between the tantrums, the mysterious fevers that always spike at 2AM, and the endless stream of conflicting advice, it's no wonder former Surgeon General Vivek Murthy recently declared parent stress a public health crisis. That's not just medical-speak for "parenting is tough." It's an acknowledgment that we're all drowning a bit, and those "just practice self-care" suggestions aren't cutting it.

What is Poppins (and Why It's Not Just Another Parenting App)

Poppins is the first comprehensive digital parenting platform that puts you—the parent—at the center of everything we do. We help you solve real problems so you can get back to actually enjoying time with your family. When your child throws inexplicable tantrums, refuses to sleep, or develops concerning symptoms, we don't just offer generic advice—we work with you to make sense of why it's happening and how to address it through thoughtful trial and error. Our unique approach bridges the gap between behavioral challenges and health concerns, connecting you with parent coaches and medical professionals under one service.

We combine two essential services under one membership:

• A dedicated parent coach you can text anytime
• 24/7 access to pediatric medical care to save you time and potentially unnecessary visits to urgent care

How It Actually Works (No Vague Promises)

The Parent Coaching Side:

First, we get to know you. We start with an introductory call where you tell us what's actually happening in your home. Bedtime battles? Morning chaos? Homework struggles? Whatever it is, we create an immediate action plan to help.

Then, we're there when you need us. Text your dedicated parent coach anytime about anything: bedtime battles with your toddler, morning chaos with your elementary schooler, homework struggles with your middle schooler, or navigating the social media landscape with your teen. Need help with puberty conversations? Supporting your high schooler's growing independence while maintaining necessary boundaries? Your coach is there for all of it, providing practical advice tailored to your family's specific situation.

We help you implement real change. You'll receive customized action plans and timely reminders to guide you through the changes your family needs. This isn't about generic parenting philosophies; it's about what actually works for your household.

The Medical Side:

• Access care whenever, wherever: Whether it's 3PM or 3AM, you can connect with our pediatric experts for both urgent and non-urgent concerns.
• Urgent issues? Fever, cough, cuts, stings, rashes, burns—we've got you.
• Non-urgent questions? Dry lips, scalp flakes, introducing new foods for little ones, vaccination schedules, acne concerns, growth questions, or addressing changes during puberty—nothing is too small.

Get what you actually need:

• Clear diagnosis and explanation of what's happening
• Specific treatment plans
• Prescriptions sent directly to your local pharmacy when necessary
• Follow-up care to make sure things are improving

Stop the endless cycle of worry: No more falling down Google rabbit holes at midnight wondering if that cough needs attention. No more leaving messages with your pediatrician's office and anxiously checking your phone every 10 minutes for a callback. No more debating whether that rash warrants an urgent care visit. With Poppins, you get answers when you actually need them—not hours (or days) later when the situation has either resolved itself or escalated into something worse.

Why Join Poppins?

We're an annual membership because parenting isn't a one-and-done challenge. Some months you might need us constantly; others, hardly at all. It's just a sense of relief knowing you have our number saved in your phone. We're your parenting backbone, ready when you need us.

At $599 per family (about $50/month), we're your first line of defense against unnecessary medical visits and constant parenting stress. To put things in perspective, a single urgent care visit can cost $200, and one trip to the ER can run $2,000 or more.

Our team isn't made up of random internet "experts." Our parent coaches are certified professionals with decades of experience helping families like yours. Our medical team includes professionals who've worked at prestigious institutions like Children's Hospital of Philadelphia (CHOP), Duke University Hospital, NYU Langone, and Boston Children's Hospital.

Research consistently shows people are happier when they spend money on things that give them time back or make life easier. That's exactly what Poppins does—we handle the parenting puzzles so you can focus on actually enjoying your kids.

The Experts Behind Poppins

We're backed by trusted advisors including:

Dr. Mona Amin (Medical Advisor): Dr. Mona Amin, founder of PedsDocTalk, brings real-world pediatric expertise as a practicing physician and IBCLC who provides a no-nonsense, science-backed approach to children's health—from emotions to sleep to body image.

Dr. Chloe Massey (Parent Coaching Advisor): Dr. Chloe Massey combines academic credentials (a Doctorate in Education and dual master's degrees in Early Childhood Education) with practical experience as both an NYU professor and mother of three, specializing in equipping parents with strategies that actually work for complex behavioral challenges.

Dr. Ariel Kalil (Research Advisor): Dr. Ariel Kalil brings heavyweight research credibility as the Daniel Levin Professor at the University of Chicago, where she combines behavioral economics and neuroscience to understand what actually works in parenting—not just what sounds good in theory.

Ready to Make Your Life Easier?

Sign up for Poppins and finally get the support you deserve. Because parenting may not get easier, but you don't have to do it alone anymore.

Stop Googling, stop waiting for callbacks, start solving problems. You deserve it.