Reimagining family benefits.

One trusted benefit for expert pediatric care and parenting support, helping families thrive through every stage—from infant to teen.

30-50%
of a typical employer's workforce are working parents.
Up to 20%
of self-insured healthcare spend is tied to dependent children.
48%
of parents say caregiving stress impacts their focus at work.
455K+
of women left the workforce in 2025 due to caregiver stress.

A Concierge Platform Built Exclusively for Working Parents.

Expert pediatric care and parent coaching, fully connected. When working parents thrive, your workforce does too.
Healthy Bodies
24/7 Virtual Pediatric Care
On-demand text- and video-based virtual medical care from an experienced team of licensed pediatric clinicians.
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Growing Minds
Expert Parent Coaching
1:1 text- and video-based coaching from a certified parent coach experienced in helping working families navigate every stage of parenthood.
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Major Milestones
Sleep & Potty Training
Custom sleep and potty training services, plus access to a library of evidence-based developmental content.
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98%
of cases resolved virtually or triaged to lower-cost care.
Poppins internal data
83%
of parents rated their coaching experience as 'Excellent'.
Poppins internal data
76%
of parents reported positive changes in 9 weeks or less.
Poppins internal data
67%
of parents reported a reduction in household stress in 9 weeks or less.
Poppins internal data
A High-Impact Benefit with Measurable Results.
01
Reach your largest population.
Working parents account for up to 50% of the workforce, yet remain underserved by traditional benefits.
02
Reduce avoidable spend.
58–72% of pediatric ER visits are avoidable. With a 98% ER deflection rate, Poppins reduces dependent healthcare costs.
03
Engage & retain working parents.
The hidden costs of parenting stress—absenteeism, productivity loss, turnover—cost employers billions annually. Poppins helps working parents stay focused, productive, and supported.
04
A turnkey solution from day one.
One contract, one onboarding. Poppins manages launch, reporting, and engagement, so your team doesn't have to.
Poppins has been a lifesaver for my family. It’s so easy to text the service. I get a fast and comprehensive treatment plan every time. We even got a nurse’s note for school!

Parent to 3-
& 4-year-olds
Poppins is such an incredible resource. Talking with [my coach] helped shift my perspective as a mom and what my role truly is. Leaving the call with her, I felt more equipped and encouraged. I'm super thankful!
Parent to
2-year-old
Loved by families.
Valued by employers.
Discover how Poppins
helps working families thrive.
Book a call