“I'm obsessed with Poppins! The help is lightning fast, and I love that someone follows up with me later. That's amazing service. I'm recommending it to all my friends!”
Parent of a 1 and 5 year old
Serving FL, NJ, NY, PA and TX!
Your concierge team for parenting.
24/7 access to board-certified clinicians and parent coaches who know your family, respond in minutes, and follow up until you see results — making your life easier from fevers to tantrums.
Get started
Parent coaching and medical care.
One team.
EXPERT GUIDANCE
A coach who knows your family
Parent coaching is a no-judgment partnership to help you tackle the chaos of parenting with a little more ease and a lot less stress. Work with a dedicated certified coach through 1:1 sessions and unlimited texting to discover your strengths, develop practical strategies, and tackle issues like behavior, sleep, and stress (because what parent doesn't need that?).
Get started
24/7 MEDICAL SUPPORT
Pediatric care just a text away
Text, send photos, and get answers from our board-certified clinicians anytime, day or night. Skip in-person visits to the pediatrician or urgent care and connect directly with us for expert guidance and prescriptions when needed. Our clinicians are licensed in your state and have worked at leading pediatric hospitals like CHOP, Seattle Children's, Boston Children's, and Duke.
Get started69%
of parents are likely to experience parenting stress a few times/week
51%
of parents search online for at least one hour for each issue they have
48%
of parents often worry about physical health, mental health, & social firsts
*Based on a survey of 452 individuals in the US with children under the age of 18 who identified as the primary caregiver
How it works
"Poppins is an incredible resource. I had a session with Raelee, a parent coach, that shifted my perspective as a mom. I left feeling more equipped and encouraged. I'm super thankful!"
Parent of a 10 month old
Meet your amazing care team
Dr. Mona Amin
medical advisor
A practicing pediatrician, IBCLC, and healthcare startup advisor since 2015, Dr. Mona Amin brings a wealth of knowledge in children’s health and development. She has 740,000 followers, who trust her expertise, science-backed guidance, and relatable style.
Jacqueline Jimenez
FAMILY NURSE PRACTITIONER
Dr. Jimenez brings compassionate care to children through her expertise in pediatric critical care at Good Shepherd Rehabilitation, New York Presbyterian, and NYU Langone. Her unique blend of clinical excellence and strategy comes from her Pace University doctorate and Villanova MBA.
Jessica Kimmes
PEDIATRIC NURSE PRACTITIONER
With a decade in pediatric emergency and urgent care, Jessica has touched countless young lives at CHOP, PM Pediatrics, SESAME virtual care, NYC's Children's Services, Memorial Sloan Kettering, and Maimonides. Her Northeastern University training fuels her passion for excellent pediatric care.
Alyson Insull
PEDIATRIC NURSE PRACTITIONER
Throughout her 15 years at Duke Children's and Boston Children's Hospitals, Alyson has created healing connections with young patients. Her expertise in orthopedics, telemedicine and complex care, along with her DAISY Award, reflect her commitment to building trust with families.
Lisa Braunwell
Pediatric Nurse Practitioner
With over thirty years of hospital experience and currently on staff at a large children’s hospital in the Pacific Northwest, Lisa has cared for countless children and families during the most challenging time of their lives. She is additionally certified as both a family nurse practitioner and a pediatric mental health specialist, enabling her to provide holistic care by addressing her patients’ physical, mental and behavioral concerns.
Raelee Pierce
PARENTING COACH
For nearly three decades, Raelee has guided parents toward meaningful connections. Her warm approach transforms households through practical strategies that foster harmony. With training from UNC Chapel Hill and as a Certified PCI Coach, she blends attachment science with real-life wisdom.
Amanda Dixon
PARENTING COACH
With over two decades of experience helping families create structure that fosters independence and calm. Her master's degree in Early Childhood Education and experience as a mother of three helps parents build confidence while fostering their children's independence.
Kari Carvalho
PARENTING COACH
With corporate HR leadership experience and parenting wisdom, she helps families navigate transitions with confidence. A Princeton and Kellogg graduate, she helps parents find their voice and build clarity in daily life.
How much can Poppins save my family?
Poppins helps families save on copays, urgent care, and ER bills—without sacrificing care
$50/month
vs.
Parent Coach
$150/session
Urgent care
$200/visit
ER
$2,000/visit
A coach, a medical team, and instant care when you need it
Partner with a certified parent coach who truly gets your family — all our coaches are parent coaching experts with professional backgrounds in social work, early childhood education, or therapy
Skip the 2am Google spiral with 24/7 pediatric support - text our clinicians for any care question and get a treatment plan.
Get real-time guidance from your coach for any parenting challenge, from school struggles to bedtime battles to getting kids to cooperate
Turn research-backed strategies into daily wins with personalized action plans and gentle check-ins
$50/mo (per family)
Paid annually at $599/year
Helpful resources
Poppins: The Parenting Support You Actually Need (Not Just Another App Telling You to Breathe)
Read more
Frequently asked questions
What is Poppins?
Poppins is a comprehensive, text-based family support service that puts pediatric care and parent coaching under one roof to reduce household stress for busy parents. We provide 24/7 medical care with clinicians from top hospitals such as Duke, Boston Children's, Seattle Children's, CHOP, and NYU. You can use your medical team when you want instant help within less than 15 minutes. Our medical team can diagnose, treat, and prescribe if necessary. We also support families with nutrition guidance, sleep support, school notes, and help with school paperwork like ADHD evaluations.
Our personalized parent coaching covers everything from toddler tantrums and bedtime routines to teen independence, school situations, and co-parenting coordination. You shouldn't have to figure out if your child's sleep issue is medical or behavioral, or bounce between the pediatrician and a behavioral specialist while googling at 2 AM. Many parenting challenges have both medical and behavioral components—so we put it all under one roof.
Start where you need help most—medical support, parent coaching, or both.
Why should I sign up for Poppins?
Parenting doesn't come with a manual, and every child is uniquely different – even siblings. Whether you're looking for reassurance, wanting to build confidence, or simply need a judgment-free expert to consult, Poppins is here for all families.
Our parent coaches support you with both immediate challenges and long-term goals across all age groups, including:
- Establishing peaceful bedtime routines that actually work
- Navigating tantrums and emotional outbursts
- Developing effective discipline strategies for teenagers
- Implementing positive reinforcement techniques that build strong relationships
- Creating alignment between co-parents to maintain consistency
Plus, our 24/7 pediatric medical care gives busy families peace of mind when:
- Your child gets sick outside of regular office hours and your only option is pediatric urgent care or the ER
- You need medical advice for an urgent or non-urgent question
- You're unsure if symptoms warrant an in-person visit
- You need a treatment plan, but don't have time for an in-person visit
- You have questions about common childhood illnesses, medications, or concerns
Think of us as your concreige's team for parents – we're here to make your daily life easier and more enjoyable by providing expert guidance for both behavioral and medical needs exactly when you need it most.
What are the qualifications of the parent coaches?
Our coaching team brings extensive professional experience to help parents shift from simply managing behaviors to creating lasting, values-driven family dynamics. Our coaches have backgrounds that include certified parent coaching credentials, formal education in child development, and specialized training in attachment theory and emotional regulation.
What truly sets our coaches apart is their ability to translate evidence-based approaches into practical, everyday strategies that work in real homes. They combine professional expertise with personal understanding, offering guidance that's both compassionate and effective. Our coaches are skilled at helping parents establish respectful relationships where every family member can thrive.
What credentials does the medical team have?
Our medical team consists of highly qualified Pediatric Nurse Practitioners with diverse educational backgrounds and certifications, with advisory support from Dr. Mona Amin, a practicing pediatrician and International Board-Certified Lactation Consultant (IBCLC) since 2015.
Our practitioners hold advanced degrees including Doctor of Nursing Practice (DNP), Master of Science in Nursing (MSN), and specialized certifications in pediatric care (CPNP-PC), family practice (FNP-C/FNP-BC), critical care (CCRN), and sleep specialization (CPSS).
The team has trained at prestigious institutions including Duke University, Pace University, Villanova, Northeastern University, Franklin University, Seton Hall University, and University of Massachusetts.
Collectively, our providers bring over 130 years of pediatric healthcare experience from renowned hospitals and medical centers including:
- Boston Children's Hospital
- Children's Hospital of Philadelphia (CHOP)
- Memorial Sloan Kettering Cancer Center
- Duke Children's Hospital
- New York Presbyterian
- NYU Langone Medical Center
- Maimonides Medical Center
- Good Shepherd Rehabilitation Hospital
- Seattle Children's Hospital
- Various Pediatric Intensive Care Units
This extensive and diverse clinical background ensures comprehensive pediatric care for your children.
Does Poppins take insurance?
We don't take insurance, but our subscription offering saves you money, and is less than what most people pay after a few doctors visits even with insurance.
Compare that to what you'd typically pay out-of-pocket (especially if your deductible hasn't been met):
- Parent coaching sessions: $150 each
- Urgent care visits: $200 each
- Emergency room visits: $2,000 each
- Plus your usual $30-$50 co-pays add up fast
With our comprehensive plan ($50/mo), you get unlimited access to both parent coaching and 24/7 pediatric care. We also offer Parent Coaching ($35/mo) and Medical ($20/mo) plans. No co-pays, no surprise bills - just one monthly fee for peace of mind.
What is included in my Poppins membership?
We have three plans to choose from: Parent Coaching, Medical, or Comprehensive.
Comprehensive gives you the full experience—everything below working as one seamless team at $50/mo.
Parent Coaching Available in all 50 states at $35/mo
- Personalized onboarding session to understand your family's unique needs
- Unlimited text support with your dedicated parent coach
- Custom action plans tailored to your parenting goals
- Helpful reminders to keep you on track
Medical Care Currently available in FL, NJ, NY, PA and TX; IL coming later this fall at $20/mo
- Instant access via text message, 24/7
- Multiple communication options - text, audio recordings, and video messages
- Complete medical care including diagnosis, treatment plans, and prescriptions when necessary
- School documentation provided when necessary
- Specialist referrals and coordination
- No additional costs - no co-pays or extra fees
Fast response times in under 15 minutes