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Stop Wondering If You’re Doing It Right

From tantrums and transitions to co-parenting stress and sibling rivalry — Poppins gives you expert guidance from newborn to teen.

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Parenting strategies, tailored to you

Work with a certified coach to discover your strengths, develop practical strategies, and tackle issues like behavior, communication, and stress (because what parent doesn’t need that?).

Support for anything you need
Boundary setting
Co-parenting
Independence
Family routines
Potty training
Communication
Discipline

Toddler sleep training

“My toddler refuses to sleep in his own bed, and I’m getting kicked in the face every night. I’m exhausted, it’s taking over the house, and I’ve already read all the blogs. Help!”

Elementary school challenges

“My daughter’s friends are all getting phones, but I’m not ready for that. The constant asking and obsessing is creating tension in our house. I don’t know how to break this cycle.”

Preschool morning chaos

“Our mornings feel like a battlefield. Getting everyone ready for school is a daily struggle. I need strategies to make mornings smoother and get out the door with less stress.”

Middle school emotional support

“My daughter’s friend has switched friend groups, and is not spending time with her anymore. How do I support her through this? I want to be there for her. How can I help?”

Making parent connections

“How can I make friends at my kids’ new school? I’m worried my kids won’t make friends if I’m not friendly with the parents.”

What will my certified coach do for me?

Create custom action plans tailored to your family’s needs, with clear, actionable next steps.

Provide ongoing support, so you can reach out to your coach with questions or concerns anytime.

Save you time—stop endless searching online and start taking action towards the things you want to address or fix.

Send you reminders to help you stay the course

Meet your parent coaches

Dr. Chloe Massey
PARENT COACHING ADVISOR

Dr. Massey brings together education expertise and real-world parenting experience. She holds a Doctorate in Education from George Washington University focusing on education, along with dual master's degrees from NYU in Early Childhood Education and Early Childhood Special Education. As an adjunct professor at NYU in both the Teaching and Learning and Applied Psychology departments, she balances academic work with active research. Through her virtual practice, she equips parents with evidence-based strategies for complex behavioral challenges, drawing on both her professional expertise and personal experience as a mother of two.

Raelee Peirce
PARENT COACH

Raelee Peirce brings nearly three decades of experience helping parents shift from child-centered to values-driven parenting. Her approach transforms family dynamics from negotiation to connection through practical strategies that create genuine harmony at home. A graduate of the University of North Carolina at Chapel Hill with a BA and a Certified PCI Parent Coach from Seattle Pacific University, she combines secure attachment science with real-world wisdom. As a mother of two young adults, she helps parents navigate discipline and emotional regulation with confidence and humor, creating respectful relationships where everyone thrives.

Amanda Dixon
PARENT COACH

Amanda Dixon brings over two decades of experience helping families create structure that fosters independence while bringing more calm to daily life. Her approach transforms overwhelming parenting moments into opportunities for growth through practical, research-based strategies that work in real homes with real challenges. With a master's degree in Early Childhood Education and a B.A. in Child Development/Family Studies from California State University, she combines professional expertise with lived experience as a homeschooling mother of three. Amanda helps parents move from constantly managing their children to confidently guiding them toward genuine independence, creating family rhythms where both parents and children can flourish.

Kari Carvalho
PARENT COACH

Kari Cravalho brings a unique blend of corporate leadership experience and deep parenting wisdom to help families navigate transitions and find their authentic voice. Her approach transforms uncertainty into clarity through practical strategies that build confidence in both career and parenting decisions. A graduate of Princeton University and Kellogg School of Management, she spent years in HR leadership at Adobe before stepping into full-time motherhood with her two children. This transition gave her firsthand insight into identity shifts and family challenges, fueling her passion for helping parents advocate confidently for themselves and their families. As an ICF-certified coach, Kari creates a safe space where parents feel truly heard, equipping them with practical tools to bring more ease, clarity, and confidence to their daily lives.

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Why Poppins is different from an internet search

There’s no shortage of parenting advice online, but finding the right solution for your family can be overwhelming and time consuming. 59% of parents we surveyed spent an hour a day Googling answers for their kids.

Your coach. Your plan. Real follow-through.

Partner with a certified parent coach who truly gets your family — all our coaches are parent coaching experts with professional backgrounds in social work, early childhood education, or therapy

Skip the 2am Google spiral - text your parent coach any question and get a an action plan that drives change.

Get real-time guidance from your coach for any parenting challenge, from school struggles to bedtime battles to getting kids to cooperate

Turn research-backed strategies into daily wins with personalized action plans and gentle check-ins

Plans starting at $20/mo

How it works

Your coach will get to know your wins, your fails, and your 
'what just happened?!' moments, so they can help you grow.

one

Meet your coach

Your dedicated coach will learn the ins and outs of your family life

two

Craft a plan together

Your household can start to experience what 'calmer' feels like.

three

Tell us how it’s going

You’ll work with your coach to make changes through trial and error

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How much can Poppins save my family?

Poppins helps families save —without sacrificing care
Poppins log
$20/month
vs.
Parent Coach
$150/session
Therapy Session
$200/visit
Couples Therapy
$300/visit

Helpful resources

Parent Coaching

Parent-Kid Communication: Leveling Up Your You Conversations And Relationships With Your Kids

Read more
Parent Coaching

Parenting Duties: Determining Who Does What Without Losing Your Mind (Or Your Marriage)

Read more
Parent Coaching

What Is Parent Coaching? Support for Behavior Challenges

Read more

Frequently asked questions

How is parent coaching structured? Is it personalized?

Our parent coaching is tailored to your unique family situation. You'll start with an onboarding session where your dedicated coach takes the time to really get to know you and your family dynamics. We encourage co-parents to join these sessions. From there, you'll receive personalized action plans and regular follow-ups via text to ensure progress is happening and tweak when necessary. You can also add additional sessions when needed. Everything we do is one-on-one. No impersonal group sessions here.

What are the qualifications of the parent coaches?

Our coaching team brings extensive professional experience to help parents shift from simply managing behaviors to creating lasting, values-driven family dynamics. Our coaches have backgrounds that include certified parent coaching credentials, formal education in child development, and specialized training in attachment theory and emotional regulation.

What truly sets our coaches apart is their ability to translate evidence-based approaches into practical, everyday strategies that work in real homes. They combine professional expertise with personal understanding, offering guidance that's both compassionate and effective. Our coaches are skilled at helping parents establish respectful relationships where every family member can thrive.

How accessible is the coaching?

We’ve designed our coaching to fit into your actual life—not the other way around. We start with a video chat to build that personal connection, and then shift to mostly text support. Parents are busy, so we meet you where you are, providing on-the-go support that works with your schedule, not against it.

Do you offer parenting classes near me?

We believe that every family is unique, with its own specific challenges, dynamics, and needs. That's why we've intentionally chosen to provide personalized one-on-one support for both behavior coaching and pediatric medical care. This approach allows us to create a judgment-free space where we can focus solely on you and your family's specific situation.

What does it cost?

We offer three flexible plans to fit your family's needs:

  • Medical Plan: $20/month - 24/7 pediatric care with diagnosis, treatment, and prescriptions when necessary
  • Parent Coaching Plan: $35/month - Unlimited access to your dedicated parent coach with personalized action plans and ongoing support
  • Comprehensive Plan: $50/month - Everything above working together as one seamless team

All plans come with no co-pays, no surprise bills, and no hidden fees. Just one monthly subscription for peace of mind all year long.

What is the Poppins Friends and Family Program?

The Friends and Family program offers new users one month free with the code FriendsandFamily at checkout for any plan. This gives you the opportunity to experience our comprehensive services at no cost for the first month.

Take charge of parenthood. Poppins parent coaches are here to help.

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