“I feel grateful to have access to this service…I have recommended Poppins to other parents. I think the price is great. I like the combination of parent coaching with medical.”
Parent of a 5 month old preemie
Available in FL, NJ, NY, PA and TX
Your concierge team for newborns and babies.
24/7 access to board-certified clinicians and certified coaches, right from your phone — for feeding, sleep, rashes, and all your newborn questions.
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Medical care and parent support,
seamlessly integrated.
EXPERT GUIDANCE
Dedicated parent coach
Parent coaching is a no-judgment partnership to help you navigate new parenthood with a little more ease and a lot less stress. Work with a certified coach through monthly 1:1 sessions and unlimited texting to get personalized support for sleep routines, developmental milestones, co-parenting, and managing the overwhelm that comes with a baby (because what new parent doesn't need that?).
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24/7 MEDICAL SUPPORT
Pediatric care at your fingertips
Text, send photos, and get answers from our board-certified clinicians anytime, day or night — for questions big and small, from feeding concerns to rashes to fevers. Get expert guidance and prescriptions when needed, right from your phone.
Our clinicians are licensed in your state and have worked at leading pediatric hospitals like CHOP, Seattle Children's, Boston Children's, and Duke.
69%
of parents are likely to experience parenting stress a few times/week
51%
of parents search online for at least one hour for each issue they have
48%
of parents often worry about physical health, mental health, & social firsts
*Based on a survey of 452 individuals in the US with children under the age of 18 who identified as the primary caregiver
How it works
"Talking with Raelee helped shift my perspective as a mom and what my role truly is. I left the call feeling more equipped and encouraged. I'm super thankful for Poppins!"
Parent of a 10 month old
Meet your local care team
Dr. Mona Amin
medical advisor
A practicing pediatrician, IBCLC, and healthcare startup advisor since 2015, Dr. Mona Amin brings a wealth of knowledge in children’s health and development. She has 740,000 followers, who trust her expertise, science-backed guidance, and relatable style.
Jacqueline Jimenez
FAMILY NURSE PRACTITIONER
Dr. Jimenez brings compassionate care to children through her expertise in pediatric critical care at Good Shepherd Rehabilitation, New York Presbyterian, and NYU Langone. Her unique blend of clinical excellence and strategy comes from her Pace University doctorate and Villanova MBA.
Jessica Kimmes
PEDIATRIC NURSE PRACTITIONER
With a decade in pediatric emergency and urgent care, Jessica has touched countless young lives at CHOP, PM Pediatrics, SESAME virtual care, NYC's Children's Services, Memorial Sloan Kettering, and Maimonides. Her Northeastern University training fuels her passion for excellent pediatric care.
Alyson Insull
PEDIATRIC NURSE PRACTITIONER
Throughout her 15 years at Duke Children's and Boston Children's Hospitals, Alyson has created healing connections with young patients. Her expertise in orthopedics, telemedicine and complex care, along with her DAISY Award, reflect her commitment to building trust with families.
Lisa Braunwell
Pediatric Nurse Practitioner
With over thirty years of hospital experience and currently on staff at a large children’s hospital in the Pacific Northwest, Lisa has cared for countless children and families during the most challenging time of their lives. She is additionally certified as both a family nurse practitioner and a pediatric mental health specialist, enabling her to provide holistic care by addressing her patients’ physical, mental and behavioral concerns.
Raelee Pierce
PARENTING COACH
For nearly three decades, Raelee has guided parents toward meaningful connections. Her warm approach transforms households through practical strategies that foster harmony. With training from UNC Chapel Hill and as a Certified PCI Coach, she blends attachment science with real-life wisdom.
Amanda Dixon
PARENTING COACH
With over two decades of experience helping families create structure that fosters independence and calm. Her master's degree in Early Childhood Education and experience as a mother of three helps parents build confidence while fostering their children's independence.
Kari Carvalho
PARENTING COACH
With corporate HR leadership experience and parenting wisdom, she helps families navigate transitions with confidence. A Princeton and Kellogg graduate, she helps parents find their voice and build clarity in daily life.
How much can Poppins save my family?
Poppins helps families save on copays, urgent care, and ER bills—without sacrificing care
$50/month
vs.
Parent Coach
$150/session
Urgent care
$200/visit
ER
$2,000/visit
Helpful resources
Poppins: The Parenting Support You Actually Need (Not Just Another App Telling You to Breathe)
Read more
Frequently asked questions
How does Poppins help with newborns and babies?
Poppins is a comprehensive, text-based support service designed to help new parents navigate life with a newborn or baby. We provide 24/7 medical care with board-certified clinicians from top hospitals such as Duke, Boston Children's, Seattle Children's, CHOP, and NYU — so you can get instant help within 15 minutes for feeding concerns, rashes, fevers, and all those "is this normal?" questions. Our medical team can diagnose, treat, and prescribe if necessary, right from your phone.
We also pair you with a certified parent coach who provides personalized support for sleep routines, developmental milestones, co-parenting, and managing the overwhelm of new parenthood. You shouldn't have to figure out if an issue is medical or developmental, or bounce between the pediatrician and Google at 2 AM. We put it all under one roof.
Start where you need help most—medical support, parent coaching, or both.
How does Poppins work for new parents?
Getting started is simple. Click the Get Started button at the top of the page and pick your plan: Medical, Parent Coaching, or Comprehensive for the holistic approach. Once you're in, you get our private phone number to access your team.
If you have parent coaching, you'll schedule an onboarding session with your parent coach. They'll get to know your family and what's on your mind — whether it's sleep struggles, feeding concerns, going back to work, work-life balance, co-parenting, or just navigating the overwhelming adjustment to new parenthood.
Once you're set up, you'll get:
With Parent Coaching: Monthly 1:1 video sessions and unlimited text support with your dedicated coach for whatever's challenging you — from sleep and feeding to managing stress and finding your rhythm as a new parent.
With Medical: 24/7 medical support with responses within 15 minutes, including the ability to share photos, videos, or audio for accurate diagnosis.
With Comprehensive: All of the above.
We've designed the experience to be both comprehensive and convenient, ensuring you have expert support whenever you need it.
Who supports my family with a newborn?
Your comprehensive care team includes a dedicated certified parent coach who helps you navigate sleep routines, feeding challenges, developmental milestones, and the emotional adjustment to new parenthood, plus our 24/7 medical team of pediatric nurse practitioners who can diagnose, treat, and prescribe medication if necessary. The medical team is supervised by Dr. Mona Amin and Dr. Martin Maimon.
What does parent coaching look like for newborns and babies?
Our parent coaching is tailored to your unique family situation. You'll start with an onboarding session where your dedicated coach takes the time to really get to know you and your baby. We encourage co-parents to join these sessions. From there, you'll receive personalized guidance and regular support via text to help with sleep, routines, developmental questions, and managing the stress of new parenthood. You can also add additional sessions when needed. Everything we do is one-on-one. No impersonal group sessions here.
What's included for families with newborns and babies?
We have three plans to choose from: Parent Coaching, Medical, or Comprehensive. Comprehensive gives you the full experience—everything below working as one seamless team.
Parent Coaching (Available in all 50 states)
- Personalized onboarding session to understand your family's unique needs
- Monthly 1:1 video sessions with your dedicated certified coach
- Unlimited text support for sleep, feeding, developmental questions, and parenting stress
- Custom guidance tailored to your baby and parenting style
- Helpful reminders and check-ins to keep you on track
- Sleep training and consulting
Medical Care (Currently available in FL, NJ, NY, PA and TX; IL coming later this fall)
- Instant access via text message, 24/7
- Multiple communication options - text, photos, audio recordings, and video messages
- Complete medical care including diagnosis, treatment plans, and prescriptions when necessary
- Fast response times in under 15 minutes
- No co-pays or extra fees